David
I lead design for 70+ people at Volvo Group — and I photograph the quiet in between.
I've spent twenty years working on the part of design that disappears when it works.
The moment a system already knows what you need before you've had to ask — for a rail passenger who just missed a connection, a patient managing a chronic condition, or a designer finding their footing in a global organisation. Photography is the counterweight: where I slow down and pay attention to what stays.
Field notes, on the move.
Leica Q3 43 · 43mm
Leica Q3 43 · 43mm
Leica Q3 43 · 43mm
Leica Q3 43 · 43mm
Leica Q3 43 · 43mm
Leica Q3 43 · 43mm
Building the operating system for how design scales.
At Volvo Group I lead UX Design — 70+ designers, design leads, and managers across Europe, the US, and Asia. What I care about most isn't any single screen; it's the system beneath them: how a function this size sets its process, grows its people, and holds its craft as AI rewrites the job. My best work is the work I can hand away.
Leica Q3 43 · natural light
One of Leica's 100 Photographers.
A humbling place to land for someone who mostly just points a camera at what catches the eye. The frames below are the ones that stayed with me — moments I couldn't have arranged, only shown up for.
Leica · 100 Photographers series · 2025 ↗
Leadership never cured the urge to build.
At Electrolux I led interaction design across the connected portfolio — setting the Smart Home UX direction and building universal interaction models that held across product categories and brands. The principle was “learn one, know all”: consistent mental models and interactions everywhere, so a new product never meant relearning how to use it — and hardware and software components could be reused across the range instead of rebuilt each time.
Patents were an adjacent result — several filed so far, with more on the way as they roll out across markets. Four are public: a proximity-aware adaptive display, user recognition with personalised preferences, a safety mode that flags unauthorised users, and a swipe-to-set control for choosing a time or range in a single gesture. But the urge to make things never left.
Built by a small studio.
Passion projects, made in my own time — designed, coded, and shipped only when they're ready. One is live; one is close.
Live · iOS
iOS · App Store ↗
Your wardrobe, archived, and composed into outfits worth wearing.
Apple TV · Beta
Every photograph and its sonic double — on the biggest screen in your home.
The Apple TV app pairs each photo with the track that resonates with it, and projects the two together on your television. It's a separate app that shows the Echoes you sync from your phone, so it needs the iPhone beta first. Join the iPhone 2.0 beta ↗, sign into iCloud and save a few Echoes, then install the Apple TV beta ↗ on the same account — they appear on your TV automatically.
A quieter thread.
A small family of apps made with an occupational therapist, who shapes the clinical thinking while I build: helping people through the texture of everyday life, from managing energy and routine to making the spaces they live in safer and easier to be in. Still taking shape; more when they're ready.
Lately.
A Berlin four-piece who spend the whole record refusing to be one thing — a track opens on lounge jazz, drifts through synthwave, lands somewhere heavy, and just as you'd name it, it moves again. Trying to file it feels like missing the point. 'Melanchronic' is the one I keep returning to: synth washing over a riff that finally lets a song breathe — restraint, where the rest reaches for spectacle. Forty-five minutes that never repeat themselves, and never quite let you settle.
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