David Gheorghita — Design leader & photographer
A figure walking a cliff edge above the ocean at dusk
Nazaré, Portugal · Leica Q3 43
departive.
Design leader  ·  Photographer

David

I lead design for 70+ people at Volvo Group — and I photograph the quiet in between.

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I've spent twenty years working on the part of design that disappears when it works.

The moment a system already knows what you need before you've had to ask — for a rail passenger who just missed a connection, a patient managing a chronic condition, or a designer finding their footing in a global organisation. Photography is the counterweight: where I slow down and pay attention to what stays.

Photography — I

Field notes, on the move.

Selected frames · 2023—2026
Tuk-tuks on a Bangkok street at dusk
Yaowarat · Bangkok
Leica Q3 43 · 43mm
Two monks with an umbrella on a red bridge
Ancient Siam · Thailand
Leica Q3 43 · 43mm
A vendor's tricycle glimpsed through leaves in Bangkok
Bangkok
Leica Q3 43 · 43mm
Fried fish at a Bangkok night market
Night market · Bangkok
Leica Q3 43 · 43mm
A Thai temple spire against blossom
Ancient Siam · Thailand
Leica Q3 43 · 43mm
Aerial of a boat cutting through drift ice
Riddarfjärden · Stockholm
Leica Q3 43 · 43mm
The work

Building the operating system for how design scales.

At Volvo Group I lead UX Design — 70+ designers, design leads, and managers across Europe, the US, and Asia. What I care about most isn't any single screen; it's the system beneath them: how a function this size sets its process, grows its people, and holds its craft as AI rewrites the job. My best work is the work I can hand away.

Volvo Group Head of UX Design 2023 — Electrolux Design Lead, Digital Experience 2020 — 2023 Patents Adaptive UI & interaction 4 public The studio iOS apps Recent
Photography — II
Self-portrait
Self-portrait
Leica Q3 43 · natural light
One of Leica's 100 Photographers.

A humbling place to land for someone who mostly likes to walk slowly and look. The frames below are the ones that stayed with me — where the light was doing something I couldn't have planned.

Leica · 100 Photographers series · 2025
Featured photograph — gulls over Stockholm
Stockholm
Featured photograph — Chicago Theatre
Chicago
Featured photograph — Atlantic surf
Portugal
Portraits
Portrait — a monk in a doorway
Portrait — traditional Thai dress
Portrait in a park, late light
Craft & recognition

Leadership never cured the urge to build.

At Electrolux I led interaction design across the connected portfolio — setting the Smart Home UX direction and building universal interaction models that held across product categories and brands. The principle was “learn one, know all”: consistent mental models and interactions everywhere, so a new product never meant relearning how to use it — and hardware and software components could be reused across the range instead of rebuilt each time.

Patents were an adjacent result — several filed so far, with more on the way as they roll out across markets. Four are public: a proximity-aware adaptive display, user recognition with personalised preferences, a safety mode that flags unauthorised users, and a swipe-to-set control for choosing a time or range in a single gesture. But the urge to make things never left.

The studio · Apps

Built by a small studio.

Passion projects, made in my own time — designed, coded, and shipped only when they're ready. One is live; one is close.

Echo Frame's Echoes gallery on an iPhone 15 Pro resting on an amber cushion
Live · iOS
Bridging the still frame and the moving sound.ECHO / FRAME · Tonal Resonance
iOS · App Store ↗
@echoframe.sthlm
Coming soon
ARCHIVE/D

Your wardrobe, archived, and composed into outfits worth wearing.

Echo Frame's Apple TV app pairing a photograph with music on a living-room television Apple TV · Beta

Every photograph and its sonic double — on the biggest screen in your home.

The Apple TV app pairs each photo with the track that resonates with it, and projects the two together on your television. It's a separate app that shows the Echoes you sync from your phone, so it needs the iPhone beta first. Join the iPhone 2.0 beta ↗, sign into iCloud and save a few Echoes, then install the Apple TV beta ↗ on the same account — they appear on your TV automatically.

A quieter thread.

A small family of apps made with an occupational therapist, who shapes the clinical thinking while I build: helping people through the texture of everyday life, from managing energy and routine to making the spaces they live in safer and easier to be in. Still taking shape; more when they're ready.

Now
Summer 2026

Lately.

Echoes Echo Frame ↗
Joshua trees at dusk in the desert
Space SongBeach House
A vintage car at a neon-lit American diner
A Real HeroCollege
A figure in a subway hall lit by luminous waveforms
FlimAphex Twin
On rotation
King of TerrorsPresident
Every Sound Has a Color in the Valley of NightNight Verses
HauntingsRichard Barbieri
Objects
Colophon

Say hello.

david@departive.com
Instagram Threads LinkedIn
David Gheorghita departive.
Made in Stockholm · 59.3293° N, 18.0686° E
Set in Instrument Serif & Instrument Sans · © 2026