I've spent twenty years working on the part of design that disappears when it works.
The moment a system already knows what you need before you've had to ask — for a rail passenger who just missed a connection, a patient managing a chronic condition, or a designer finding their footing in a global organisation. Photography is the counterweight: where I slow down and pay attention to what stays.
Field notes, on the move.
Building the operating system for how design scales.
At Volvo Group I lead UX Design — 70+ designers, design leads, and managers across Europe, the US, and Asia. What I care about most isn't any single screen; it's the system beneath them: how a function this size sets its process, grows its people, and holds its craft as AI rewrites the job. My best work is the work I can hand away.
One of Leica's 100 Photographers.
A humbling place to land for someone who mostly just points a camera at what catches the eye. The frames below are the ones that stayed with me — moments I couldn't have arranged, only shown up for.
Leica · 100 Photographers series · 2025 ↗
Every photograph is the cover of a record that doesn't exist.
Turn one into a sleeve — Liner Notes →Leadership never cured the urge to build.
At Electrolux I led interaction design across the connected portfolio — setting the Smart Home UX direction and building universal interaction models that held across product categories and brands. The principle was “learn one, know all”: consistent mental models and interactions everywhere, so a new product never meant relearning how to use it — and hardware and software components could be reused across the range instead of rebuilt each time.
Patents were an adjacent result — several filed so far, with more on the way as they roll out across markets. Four are public: a proximity-aware adaptive display, user recognition with personalised preferences, a safety mode that flags unauthorised users, and a swipe-to-set control for choosing a time or range in a single gesture. But the urge to make things never left.
Built by a small studio.
Small apps, made in my own time and shipped only when they’re ready. Each one started as something I wanted for myself, so they’re not for everyone. Five studies so far; one is live.
Every frame has a frequency.
Give it a photograph and it hands you back a record, and tells you why.
Live · iOSRead the light.
What the light will do to your photograph, at any corner, at any hour you pick.
Coming 2026The rhythm is the instrument.
The hardest rhythms in metal, drawn as a turning shape and tapped into your hand.
In the workshopFind the sun.
Which terrace still has the sun at five.
Coming 2026Lately.
Nine records in, the Chicago trio still refuses to pick between crush and shimmer — the heavy passages land like weather, and the quiet ones barely touch the strings. Thirty-eight minutes, one day old, not a wasted bar.
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