David Gheorghita — Design leader & photographer
A figure walking a cliff edge above the ocean at dusk
Nazaré, Portugal · Leica Q3 43
departive.
Design leader  ·  Photographer

David

I lead design for 70+ people at Volvo Group — and I photograph the quiet in between.

Scroll

I've spent twenty years working on the part of design that disappears when it works.

The moment a system already knows what you need before you've had to ask — for a rail passenger who just missed a connection, a patient managing a chronic condition, or a designer finding their footing in a global organisation. Photography is the counterweight: where I slow down and pay attention to what stays.

Photography — I

Field notes, on the move.

Selected frames · 2023—2026
Tuk-tuks on a Bangkok street at dusk
Yaowarat · Bangkok
Leica Q3 43 · 43mm
Two monks with an umbrella on a red bridge
Ancient Siam · Thailand
Leica Q3 43 · 43mm
A vendor's tricycle glimpsed through leaves in Bangkok
Bangkok
Leica Q3 43 · 43mm
Fried fish at a Bangkok night market
Night market · Bangkok
Leica Q3 43 · 43mm
A Thai temple spire against blossom
Ancient Siam · Thailand
Leica Q3 43 · 43mm
Aerial of a boat cutting through drift ice
Riddarfjärden · Stockholm
iPhone 14 Pro
The work

Building the operating system for how design scales.

At Volvo Group I lead UX Design — 70+ designers, design leads, and managers across Europe, the US, and Asia. The work I care most about is systemic: building the operating system for how a function this size defines its process, grows its people, and adapts its skill model as AI reshapes what design work actually is. My best work is the work I can hand away.

Volvo Group Head of UX Design 2023 — Electrolux Design Lead, Digital Experience 2020 — 2023 Patents Appliance interaction & AI 4 filed Solo studio iOS apps Recent
Photography — II
Self-portrait
Self-portrait
Leica Q3 43 · natural light
One of Leica's 100 Photographers.

A humbling place to land for someone who mostly likes to walk slowly and look. The frames below are the ones that stayed with me — where the light was doing something I couldn't have planned.

Leica · 100 Photographers series · 2025
Featured photograph — gulls over Stockholm
Stockholm
Featured photograph — Chicago Theatre
Chicago
Featured photograph — Atlantic surf
Portugal
Portraits
Portrait — a monk in a doorway
Portrait — traditional Thai dress
Portrait in a park, late light
Craft & recognition

Leadership never cured the urge to build.

At Electrolux I led interaction design across the connected portfolio — setting the Smart Home UX direction and building universal interaction models that held across product categories and brands. The goal was always to make complexity invisible. That work became a handful of filed patents. These days I ship iOS apps — starting with Echo Frame, a study in sight and sound that pairs a photograph with the music that resonates with it. More are in the works with an occupational therapist, built for the small everyday moments that matter.

Invisible

One UX logic scaling across hardware, software, and operating systems — regardless of category or brand. Complexity, made to disappear.

Patents

Four filed patents from the Electrolux work: a proximity-aware adaptive display, user recognition with personalised preferences, a safety mode that detects unauthorised users, and an appliance interface design.

Echo Frame

Echo Frame studies a photograph — its story, and everything from colour to light to composition — then surfaces the song that resonates, from your own library or the whole catalogue. Sight and sound, made in the low light of Stockholm.

Echo Frame on iPhone, pairing a Nazaré cliff frame with a Max Richter track
Echo Frame · Tonal Resonance
iOS · App Store ↗
Colophon

Say hello.

david@departive.com
Instagram LinkedIn
David Gheorghita departive.
Made in Stockholm · 59.3293° N, 18.0686° E
Set in Instrument Serif & Instrument Sans · © 2026